At Thriv our job is to deliver superior events designed to meet the needs of corporations, trade and professional associations, non-profit organizations, and political committees. Whatever the event, regardless of the objectives, our mission is to provide you with a superior product, attention to every detail, and unmatched customer service. Highlighted Services Event Management Review our full list of Event Management services. Creating brand experiences goes beyond great content, flawless logistics and an expertly run event. To maximize the impact of your event, working with your existing resources or with one of our strategic partners, we provide an entire marketing package designed around the event. Using direct mail, print advertising, the web, social media, and email marketing we can increase the impact of the effort and broaden reach to your key partners well beyond those who attend the event. We can manage all copywriting, design, media planning, and production services for your event advertising and promotions. Public Relations Meeting Architecture and Content Management We help you get the most of your meetings, retreats and conferences by managing the content to maximize results. Using a number of techniques to optimize the effectiveness of your event, you can increase learning and retention levels. We focus on your objectives to design your event with an emphasis on the content and format that effectively communicates information to your audience. In today’s event world you need to know how well your invested marketing dollars performed against your objectives and how much was contributed to the bottom line. Our strategy includes bringing accountability to event marketing. By providing our Event Performance Assessment, we measure results against your objectives and prove the effectiveness of your event marketing investment. We work with you to map out a measurement plan early in the development process that will provide you with a clear ROI or ROO after all pertinent data has been gathered.
Webcasts and Webinars Event Standards Blueprint
We create events of all sizes from board meetings for 15, galas for 1,500, or conferences for tens of thousands.
Our services are divided into four broad areas: event marketing services, logistics, content management/meeting architecture and measurement. We provide complete services for your event, from start to finish; or you can customize a package of services that meets your needs.
Event Advertising and Promotion 
Great events seldom get the attention they deserve and we can help make that a thing of the past for your organization. You need to do more than press releases to promote your event, you need a PR effort that will produce results. We work with you to pinpoint the audiences that are most important then we clearly and effectively deliver your message. We’ll come up with creative ideas for staging PR opportunities and photo-ops that will get you noticed. Publicity can help your organization reach a much broader audience, putting the spotlight on your brand and your event. We provide a full range of public relations services including communications strategy and message development, media coaching, promotion, and publicity.
Sponsorship Sales
Every major event needs sponsors and lots of them. Sponsorship opportunities for your event are everywhere yet in many cases they go unnoticed. They are a significant source of revenue for organizations and we know how to maximize the opportunity. We can work with you to uncover new sponsorship sources, help market and sell sponsorships and help fulfill those sponsorships in a way that will make companies want to support your events again and again.
Event Performance Assessment 
Webcasts and webinars have become a valuable tool in the world of event marketing and any organization can easily add them into their event mix. Webcasts can be used in conjunction with live events or used as a substitute for live events, such as training programs or sales meetings. When used in conjunction with a live event, they allow for increased attendance and can be offered after the event, to be replayed for a fee resulting in incremental revenue. Webcasts and webinars are an effective and efficient tool to train staff when budgets are tight, or when time away from the office is out of the question. As a leader in the use of webcasts and webinars as event tools we can help you incorporate them into your meeting plans.
If you want to bring your events to the next level and step-up your event image, we have a solution for you. We can bring continuity to your event marketing efforts through the development of a custom Event Standards Blueprint for your organization that provides a detailed game plan outlining how all of your events should be presented and managed. It provides a customized “how to” for just about everything involved in the execution of an event. Included are guidelines for conference initiation, budgeting, program content, attendee communications, tracking your conference, contracts, and post-conference evaluation — everything right down to standards for sponsorship packages and recognition guidelines, thank you letters, badges, and tent cards. This is a great resource for any organization that leverages the power of events and for in-house meeting departments.
Thriv: The Event Marketing Group 202.675.6333 blewis@thrivevents.com